Beauty Brand Spotlight: Privai

(Please note: I was not paid to write this review.  However, many of the products mentioned below were sent to me for consideration.)


I’ve featured a lot of brands on the blog during its 5-year run, but today is the first time that I am going to familiarize you with a natural, botanical-based skincare brand that will give you a true at-home spa experience.

The brand is called Privai, and it was founded by Christina Stratton and Ilana Alberico in Asheville, North Carolina- one of my very favorite places.

I have personally loved everything that I’ve used so far (see the image below), and all of the products have made such a lovely addition to my weekly spa nights, especially the masque.  A few of the products in the line do contain phenoxyethanol which rates as a 4 on the EWG database.  Some of you have shared that phenoxyethanol irritates your skin, so I just thought that I’d make you aware.   However, it is listed as one of the last ingredients on the labels, so it is probably not heavily used.

Keep reading to learn more about Privai and for some valuable skin care tips straight from Christina!

Privai Skincare

The Grass Skirt (TGS): I’m a huge advocate of using natural skin care. As a professional, can you tell my readers why it’s so important to use clean products?

It is very important not only what we put in our bodies, but what we put on our bodies as well. The skin is the largest organ in the body so it is critical that we use the best, most effective ingredients possible, while understanding the natural and botanical benefits from those products.

TGS: Is there one product in your line that you’d recommend for any skin type?

It is so hard to just pick one! I am in love with our beauty oils. We have anti-aging, nourishing and clarifying options. Depending on my mood or skin needs at the moment, I choose accordingly. They are 100% natural and so amazing for all skin types!

Privai Phyto Clay Mask

TGS: I love using masques to have at-home spa treatments, and I’m a big fan of your Phyto Clay Masque. It really cleaned my pores! How often do you recommend using masques for best results?

Depending on a person’s skin and possible sensitivities, I would recommend the aqua gel masque 2-3 times a week for ultimate hydration for those that suffer from dryer skin, especially in the winter. I recommend the phyto clay masque for those they have larger pores and an oily T-zone. I have hormonal outbreak like most women and tend to need it during that time of month to help clear up blemishes. I also use our Rice flower polish twice a week. It has salicylic acid and rice oat, which is wonderful for removing dead sluggish skin cells. But you can’t go wrong with any of our masques!

TGS: OK, we all want to age gracefully. What are some of your secrets to keeping our skin looking young?

It is important for people to start taking care of their skin as early as they can. It all starts with great suncare. The most damage is done before we start speaking as children. So sunblock is key to healthy, safe skin. As we get older and hormones continually change, a good skincare regimen is the foundation to keeping your skin looking young and vibrant. Use the right products that are natural and safe for skin with no harsh chemicals. Oil is your friend and plant-derived peptides are a must! My own person routine: I have been using Privai for 8 years. ALL OF IT! Especially the anti-aging specific products. It is crucial to exfoliate, tone and hydrate the skin. I use our skin brightening serum every night along with the anti-aging face and body oil, and advanced hyaluronic creme with Matrixyl 3000. It is my go to and I never leave home without it! Peptides are a critical component of cellular renewal; it allows our skin the reboot needed to regenerate cells to return elasticity.

TGS: What are the benefits of using aromatherapy in our beauty routines?

Aromatherapy not only lifts the mood, energy and spirit of a person, but it actually can clear skin, hydrate and increase circulation to areas. The practice of using aromatherapy is well over 6,000 years old and continues to be a contributor to overall amazing skin health and wellness.

TGS: A lot of women shy away from face oils because they are worried that they might exacerbate oily skin or cause breakouts. Can you debunk this fear for us?

This has been a myth for a very long time. You need oil to create oil in our skin. Stripping the skin of oil can accelerate the appearance of fine lines and wrinkles. The key is making sure they are good quality oils. One oil that we use is jojoba oil. It mimics the skin oil and does not leave a greasy residue. The skin soaks it up and helps create a radiant glow. Rosehip, camellia sinensis and pomegranate oils are also amazing oils that do wonders for the skin and help fight free radicals due to their antioxidant potency.

Privai Age Erase Complex

TGS: As a fair-skinned woman, I tend to have red marks long after a breakout has disappeared. Can you recommend any way(s) to fade them quickly or even prevent them in the first place?

I am a fair-skinned, red head, so I have the same issue with my skin and find that I bruise easier (or it is more noticeable than others) and I get broken blood vessels more than any of my friends. In my opinion, hydration is key. When we clean the skin properly, exfoliate, tone and use the right serums and moisturizers, our skin thanks us by glowing and looking radiant. When you experience the redness, try a hydrating mask or our Calming Aloe Hydrator. It can reduce a sunburn redness, and is great for after peels. I also use this if I am having a breakout.

TGS: Your mineral toner is so refreshing. I look forward to using it now. Why is a toner an important step in a woman’s skin care routine?

Toner helps balance the Ph of skin. It also can help other product applications like serums and oils penetrate deeper and more rapidly into the skin. I use our toner after I apply my makeup as a setting for my skin and it keeps my makeup lasting longer through the day.

TGS: What does 2016 hold for Privai? Any new products in the works?

We are thrilled to be online at for all of our US customers now and things continue be happening for Privai. We are working on some amazing new additions like a collagen and jasmine face sheet mask, and eye pads, along with new packaging for our body care line and a new travel kit. We continue to research clean and green ingredients to further our mission of being a brand for women that is botanically-based, results-oriented for a “spa in a bottle” experience at home.

TGS: Thank you for your time, Christina!

Thank you! So glad you like using Privai. We love to hear that!


If you’re looking for the perfect Valentine’s Day gift for your mother, daughter, significant other, friends, or even yourself, Privai is a great place to start!  If you’ve used anything in the line, let me know your thoughts!

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